WHY 'MERCURY FORWARD'
Hi, my name is Diane Reed, and I named my company "Mercury Forward" for two reasons.
First, the Roman god Mercury was considered to be the messenger of the gods. Like Mercury, I help deliver the transformational messages to the world.
Second, when things were going wrong, I'd hear people say: "Mercury must be retrograde." Which got me wondering... what happens when everything goes right? Mercury must be going forward!
WHY CHOOSE ME FOR YOUR NEXT PROJECT?
For over 25 years, I've been developing marketing strategies and executing campaigns, events, and promotions for major media brands (MTV Networks, Warner Bros.), global transformational education companies (Landmark Worldwide, Werner Erhard & Associates, and Evolving Wisdom, on the Inc. 500 Fastest Growing Companies list), and even the former President of the United States (Clinton Global Initiative and CGI America).
I bring that rich experience along with a network of experts to my work at Mercury Forward.
Marketing that resonates
“Marketing orchestration” is how I uniquely balance your authentic voice and expression with your customers’ interests and needs, to create communications that resonate . My expertise has been gained through years of experience producing successful campaigns using the some of most effective marketing best practices.
- If you're concerned about being too "sales-y," you'll appreciate my commitment to deeply understand you and your target audience so I can provide you with marketing strategies you'll love that are also effective
- I'm a certified inbound marketing expert, experienced in best practices to move your target audience through the "buyer's journey"
- Like to do things yourself? No problem. I'll give you guidance to optimize your efforts.
- Hate to do things yourself? I'll get it done for you. Let's talk!
Diane Reed is a media executive with over twenty years of industry experience. She launched her entertainment career in the TV and Network Feature Films department at Warner Bros. then joined MTV Networks as it was sold to media giant Viacom. During her tenure, she had a front row seat to the media revolution as MTVN went from three networks – MTV, VH-1, and Nickelodeon — to upwards of twenty-eight networks across on multiple media platforms.
While there, Diane was responsible for branding MTV Networks industry-wide and supporting the launch of several new networks, including HA! (the predecessor to Comedy Central) and Logo. She produced hundreds of celebrity events, established the mtvn.com affiliate website, and developed numerous marketing and communications campaigns. She pursued her commitment to make a difference as a member of the MTV Networks Diversity Council, and by partnering with the Cable Television Public Affairs Association’s Beacon Awards, then as marketing director for Landmark Education, and working with The Clinton Global Initiative and CGI America.
Diane helped manage campaigns for bestselling books on transformational business management, including Tribal Leadership and The Three Laws of Performance. For the past several years she has been working for Evolving Wisdom, where she oversaw online marketing and education programs for Neale Donald Walsch, bestselling author of the Conversations with God book series, and Dr. Jean Houston, one of the founders of the human potential movement.
Spreading the power of transformative communications, Diane now offers consulting services through her company, Mercury Forward.
She lives in Chicago with her husband, Dan, and their dog, Jigen, and is working on a memoir about her career.
What CLIENTS AND COLLEAGUES ARE SAYING
"I will say it. There is no one better. In my 50 years of writing and publishing books, and now giving teleseminars, there is no one better than Diane Reed. She combines high intelligence, symphonic attention to details and the orchestration of the whole, as well as marketing genius. Best of all, she provides a collaborative partnership in which one moves to a higher standard of creativity and success." — Jean Houston, Author of 28 books, Seminar Leader, United Nations Consultant
"I have been an author and sender of what I consider to be important messages for 20 years, and during that time I have come across very few people who could match (or, frankly, come even close to matching) Diane Reed’s ability to originate, activate, follow through on, and move to successful completion any significant endeavor. Ms. Reed understands both the mechanics and the nuance of message clarification and delivery. She is aware, as well, of all the key steps in successful project development and coordination, and I consider her to be an expert at their implementation." — Neale Donald Walsch, bestselling author, Conversations with God
"Diane contributed invaluably to the success of numerous multi-million dollar campaigns and was intimately involved at every level of marketing strategy, content creation, and webpage design. Her ability to deeply understand brand voice and gauge the target audience accurately were assets to every project she worked on." — Claire Zammit, PhDc, Co-Founder, Evolving Wisdom
"I extend my gratitude to Diane Reed for her work in helping to bring our online programs to thousands of students around the world. Her insight, strategic thinking, creativity, and resourcefulness were a great asset to our team. I enjoyed working with her!" –– Thomas Hübl, mystic and spiritual teacher
"She is an outstanding project manager—good at keeping things on track, and making sure everyone is taken care of at the same time. She’s also fun to work with." — Dave Logan, bestselling author, Tribal Leadership
"Working on a project with Diane, you are always heard, you always know what’s going on, what the goals are and, with 100% of the credit going to Diane, you feel that you clearly accomplished something. Projects she leads truly maximize the value, contribution and potential of every person, every asset, every message into a cohesive, smart and exceptional final product." — Brian Tolleson, VP Creative, Logo & MTV Networks
"Diane proved to be a wonderful team leader and collaborator—insuring that the trade ads, online campaign, collateral and booth design all worked in concert to enhance perception and drive distribution." — Robin Fisher Roffer, Founder & CEO, Big Fish Marketing, Inc.
"Diane was adept at creating an atmosphere of collaboration and encouragement that lead to successful, creative marketing and sales materials that brought outstanding results." — John Farrar, VP Design, Viacom
"Diane is a remarkably smart, savvy and talented marketing pro. I have found Diane to have a really high 'get it' factor, have great and imaginative ideas, a rich knowledge background, and to be a really fast thinker. I’d recommend her in a heartbeat.” — Carol Montgomery, Associate VP at DePaul University
"Diane and I worked together at MTV Networks for 10 years. In that time Diane ran our events program (there were over 100 a year) among other responsibilities. I can’t remember a time when these frequently large projects didn’t work out just the way they were supposed to—organized, innovative, often fun and invariably without a hitch." — Peter Low, Executive Vice President, MTV Networks
"Diane is a total pro and a joy to work with. She is highly organized, dedicated, caring and committed to getting the job done." — Arielle Ford, bestselling author, The Soulmate Secret