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Chicago IL


Marketing * Branding * Communications * Special Projects
Helping to bring your genius to the world

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About Me

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Hi, my name is Diane Reed, and I named my company "Mercury Forward" for two reasons.

First, the Roman god Mercury was considered to be the messenger of the gods. Like Mercury, I help deliver the transformational messages to the world.

Second, when things were going wrong, I'd hear people say: "Mercury must be retrograde." Which got me wondering... what happens when everything goes right? Mercury must be going forward!


For over 25 years, I've been developing marketing and communication strategies and executing campaigns, events, and promotions for major media brands (MTV Networks, Warner Bros.); global transformational education companies (Landmark Worldwide, Werner Erhard & Associates, The Academy of Inner Science, Evolving Wisdom, on the Inc. 500 Fastest Growing Companies list); and the former President of the United States (Clinton Global Initiative and CGI America).

Marketing that resonates 

“Marketing orchestration” is how I uniquely balance your authentic voice and expression with your customers’ interests and needs, to create communications that resonate. My expertise has been gained through years of experience producing successful campaigns using the some of most effective marketing best practices.


Diane Reed is a media executive with over twenty years of industry experience. She launched her entertainment career in the TV and Network Feature Films department at Warner Bros. then joined MTV Networks as it was sold to media giant Viacom.  During her tenure, she had a front row seat to the media revolution as MTVN went from three networks – MTV, VH-1, and Nickelodeon — to upwards of twenty-eight networks across on multiple media platforms.

While there, Diane was responsible for branding MTV Networks industry-wide and supporting the launch of several new networks, including HA! (the predecessor to Comedy Central) and Logo. She produced hundreds of celebrity events, established the affiliate website, and developed numerous marketing and communications campaigns. She pursued her commitment to make a difference as a member of the MTV Networks Diversity Council, and by partnering with the Cable Television Public Affairs Association’s Beacon Awards, then as marketing director for Landmark Education, and working with The Clinton Global Initiative and CGI America.

Diane helped manage campaigns for bestselling books on transformational business management, including Tribal Leadership and The Three Laws of Performance. For the past several years she has been working for Evolving Wisdom, where she oversaw online marketing and education programs for Neale Donald Walsch, bestselling author of the Conversations with God book series, and Dr. Jean Houston, one of the founders of the human potential movement.

Spreading the power of transformative communications, Diane now offers consulting services through her company, Mercury Forward.
She lives in Chicago with her husband, Dan, and their dog, Jigen, and is author of the upcoming book, The Art of Spin.

Follow: on Instagram @mercuryforward,  Twitter @Mercury_Forward and Facebook 


"I will say it. There is no one better. In my 50 years of writing and publishing books, and now giving teleseminars, there is no one better than Diane Reed. She combines high intelligence, symphonic attention to details and the orchestration of the whole, as well as marketing genius. Best of all, she provides a collaborative partnership in which one moves to a higher standard of creativity and success." — Jean Houston, Author of 28 books, Seminar Leader, United Nations Consultant

"I have been an author and sender of what I consider to be important messages for 20 years, and during that time I have come across very few people who could match (or, frankly, come even close to matching) Diane Reed’s ability to originate, activate, follow through on, and move to successful completion any significant endeavor. Ms. Reed understands both the mechanics and the nuance of message clarification and delivery. She is aware, as well, of all the key steps in successful project development and coordination, and I consider her to be an expert at their implementation."  — Neale Donald Walsch, bestselling author, Conversations with God