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What is The Art of Spin?


The MFI Blog

What is The Art of Spin?

Diane Reed

You may have heard that Gandhi said, “Be the change you wish to see in the world.”

I say, “SEE the change you wish to BE in the world.” As in, turn the item or situation over in your hand, look at it from many angles, until you SEE it as the gateway or opening to the very CHANGE you wish there to BE in the world.

What does that mean? It means, that you can spin any situation in your life: you can go negative or you can go positive, it actually does change what happens, how you perceive it is how you define it, how you define it is how it ends up being.

Spin is finding another way to look at something, a way that is truthful, authentic, and empowering FOR YOU – and that’s the big “and” – it is empowering. 

Here's what I've found about the power of spin:

Learn it, and someday soon you’ll get the power to change what happens, and the results that you have, by what you say about what’s going on and what you say your powers are.

I used to think my vulnerabilities disqualified me from my biggest goals. From a very young age I wrote in my diaries that I wanted to be a "bestselling author" – but my fear held me back. How could I write a book that empowers people? Won't people say, WHAT DOES SHE KNOW ABOUT THAT? 

However, that’s not how it works.

As it turns out, that is EXACTLY why I am the one who is being called to write this book about spin, because it is something I know deeply from my life experience. I've lived it, and it's a game-changer.

My friends started telling me how I’d say something that they’d never thought of before. Someone called me the Spin-master. 

Eventually it was something that came so naturally to me that I didn’t even realize it was a thing. Sometimes those things that come so easily to us, we don’t even realize that we are extremely gifted or proficient in those areas, and that many people aren’t.

And that’s when I realized how many people did not have access to what I have access to (but that it could be taught), and that I wanted to do what I could so that more people could start creating the lives that they wanted to live, and not tolerating the lives that they didn’t want to have.

I first came across the term “spin” in politics: there’s something called “the spin room” which is where the press would go to hear from the political candidates’ representatives, after a debate, for example. There, the spokespeople would say whatever they thought they could get away with to cast their candidate in the best light, while still trying to stay within the bounds of being believable.

I’d watch press secretaries and other spokespersons speak for the President and be amazed, fascinated and kind of impressed with their ability to spin what I’d consider to be a really bad idea or position into gold.

Look at today’s world. The facts don’t matter. Whoever has the most effective spin wins the day.

Spin matters.

Diane Reed is a former media executive who now provides marketing orchestration for people who want to make the world a better place. She's currently writing a book, The Art of Spin.