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The Art Of Spin

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What is The Art of Spin?

You may have heard that Gandhi said, “Be the change you wish to see in the world.”

The Art of Spin says, “SEE the change you wish to BE in the world.” As in, turn the item or situation over in your hand – look at it from many angles – until you SEE it as the doorway to the very CHANGE you wish there to BE in the world.

Look at today’s world. The facts don’t matter. Whoever has the most effective spin wins the day.

Spin matters. Make it work for you.

— from The Art of Spin: Use Your Imagination, Your Intuition, and Your Determination to Take What You Get and Make it Work for You

 
 
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